In more and more hotels, at least 70 to 80% of all individual bookings are made online. The guest himself does the work of the reservation department and saves the hotel a lot of work and therefore money. Of this digital booking volume, a large proportion can also be produced via the hotel’s own website. However, this requires the right know-how and the right objectives for online sales.
Unfortunately, too many hotels still think of a commission avoidance strategy rather than a revenue optimization strategy. It is easier to calculate the commissions to be paid than the turnover that is not received because the “fully booked” sign is hanging on the door. Avoiding common mistakes is the basis for a hotel to get its fair share of revenue from online platforms (including its own website).
99.00 euros plus VAT.
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