Basic course revenue management for hotels and holiday resorts
Revenue Management has many aspects to it, and works best in a team. Practical knowledge helps take away fears and makes one look forward to an exciting, profit optimizing project.
This seminar can be done in one or two days and is a perfect starter, if your hotel team wants to prepare for a future revenue marketing strategy.
The following will be communicated briefly and clearly:
The different kinds of revenue management.
Nothing goes without analysis. Which reporting should be put in place, which key figures need to be monitored?
- ARR, RevPar, OCC
- RevPar per category
- RevPar per day
- Lower price limit (LPL)
- Lodging revenue per day
Distribution and Revenue Management belong together: factors of successful distribution:
- Infrastructure
- Categories
- Rates for segments
- Price strategy with surcharges and discounts
Tools:
The demand calendar and traffic light principle
Demand management via stay controls
Dynamic pricing – half automated or automated
Short key figures check of your house in advance
So we know, what to talk about in your business, we ask you, in advance, to give us some information about your system infrastructure (which pms, channel manager, booking machine) and a few company key sales figures
Cost for an inhouse seminar:
Preparation: 300
Seminar incl. handouts: 1.690 (1 Day) | 3.200 (2 Days)
In addition:. VAT, travel and hotel costs
You can find free dates here:
