Gabriele Schulze has been an independent consultant, trainer, and speaker since 2010. She gained her profound practical experience in more than 20 years of top management experience in marketing and sales in the national and international hotel industry as well as in the event sector. As Managing Director, she made “Best Western Hotels Germany” the leading middle class brand of the hotel industry.
Today, she advises leading companies and organizations in the design and implementation of sales-critical booking platforms, the introduction of content management and distribution systems, such as Web Booking Engines, Channel Managers, Revenue Management Processes and Systems or CRS. She is an expert in digital transformation in the hotel industry and supports as a consultant in the creation of the digital agenda along the customer journey.
From 2012 to 2022, she has been the publisher of the specialist magazine “tw Tagungswirtschaft” (Conference Economy) by the German trade publisher (dfv). Since 2013, she has been a regular lecturer at the German Hotel Academy (DHA). From the year 2014 to 2018, she was lecturing at the “University of Applied Sciences” Salzburg on e-business in Hospitality Management.
Her view into the future reveals new paths and motivates us to act. ” Her topics are: online-strategies, community (social media) – marketing, customer communication in digital worlds, assessment and complaints management, innovative customer loyalty, brand profiling, event and MICE marketing as well as price and distribution strategies.
The special experience of practical experience in national and international projects:
From 2014 to 2018
Lecturer at the University of Applied Sciences Salzburg.
From 2012 to 2022
Editor of “Conference Economy”, a MICE title of the German specialist publisher (dfv).
Since 2010
Speaker, trainer, and consultant Gabriele Schulze – marketing4results
2008 – 2010
Board of Management Marketing & Technology MICE AG
2000 – 2008
Managing Director of Best Western Hotels Germany GmbH
1990 – 1999
Marketing Director of Best Western Hotels Germany GmbH
1989-1990
Regional Sales Manager of Best Western Hotels Germany GmbH
1987-1988
Sales manager of Parkhotel Velbert
1986-1987
Assistant to Holst & Partner Consultants operational advice, Dortmund
1983 – 1985
Directional assistant, Hotel Rögner, Braunlage
1983-1985
Education Hotel business, Hotel Rögner, Braunlage
1983
High School
Gabriele Schulze Tel : +49 30 23137364
E-Mail: info@marketing4results.de