Gabriele Schulze Tel : +49 30 23137364
E-Mail: info@marketing4results.de
How do business and conference hotels attract more short break and weekend guests? The word is already out: it will take a while before the business travel, business and MICE segments return in volume from 2019. Growth opportunities for many hotels are more likely to come from guests whose trip is purely private. In order […]
90 minutes for the most effective measures to increase turnover for hotels The increase in costs does not stop at the hotel industry. Marketing and sales measures must be developed and implemented to ensure more visibility, greater reach and more turnover. Price increases are inevitable, but in isolation they are not the solution. After all, […]
Tips and recommendations to help you get the most out of your participation in online seminars while appearing professional yourself. Here’s how to prepare for your webinar in the best possible way: Would be nice if you look your best There are webinars where you, the participant or attendee, remain anonymous to everyone else. […]
Yesterday’s strategies no longer work! In the past, those responsible for a hotel’s turnover could rely on historical booking data for their turnover forecast. The day-by-day analysis of the past and the consideration of whether the same weekday in the same calendar week will develop similarly in the following year was the basis of the […]
In this blog I explain which measures have to be planned and implemented for the introduction of a new booking software. Recently I booked a Romantik Hotel near the Main-Radweg and experienced the following: Unfortunately, the booking software on the hotel’s own website only offered the simplest of functions. But the most important points […]
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The good news is that there are countless tools that are also designed to make the life of hoteliers easier in the areas of sales, marketing, order taking, customer loyalty and customer communication, success measurement, revenue management, conversion optimization or content distribution and social media. The bad news is that the range of products is […]
13 facts on how you realize that your hotel’s digitalization is still in its infancy You print out every offer and every agreement (the incoming and the outgoing) and you file them in file folders. Your customers need to print out an order and personally sign it so that you can accept it. It does […]
