One issue which has a major influence on the profitability of a host company is the development of bookings through external sales partners such as online travel agencies. The changes in the market are fast. The prize money is passé, intermediaries and hoteliers are looking for concepts to win the digital guest for themselves.
Sophisticated Web Booking Engines and modern content management systems also enable the individual hotel industry to offer professional and, above all, measurable marketing opportunities in the battle for the booking route. The risk of price competition between the hotel industry and its sales partners is increasing. The mediators ensure a reasonable range, but it is important to avoid dependencies. The listeners of this lecture will understand what the agents are doing in the fight for the booking guest and where the niches are for the hotel. A sticker on the door or button on the website does not make a direct booking yet.
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