Modern evaluation management – when guests and customers become authors
After this lecture, you will understand the systematics, know the most important legal bases, and appreciate the importance of valuation management as a new marketing discipline. The goal is to have as many positive guest evaluations with high credibility as possible. We provide you with future-oriented strategies show you how you can be supported by appropriate software – for example, an assessment assistant – and explain how to avoid the risk of being caught in the net. And if it does happen, how to react.
- The influence of guest evaluations on the purchase decision
- How do I encourage guests to evaluate?
- How do I avoid the “snap on the net”?
- Professionally respond to public criticism or praise. How does it work?