How do business and conference hotels attract more short break and weekend guests? The word is already out: it will take a while before the business travel, business and MICE segments return in volume from 2019. Growth opportunities for many hotels are more likely to come from guests whose trip is purely private. In order […]
Offer, price and sales strategies for hotels in uncertain times Is now the right time to care about innovation, i.e. renewal? Certainly, all companies must love innovation in these fast-changing times. For many hotels, now is the right time to review the existing offer and pricing strategies and the tools used in connection with them. […]
Hotel marketing tasks – this is what you should take care of For decades, hotel marketing was dominated by flyer printing, advertisements, trade fair appearances and advertising letters. Measurability was non-existent. The new hotel marketing is digital. This creates new challenges and requires new skills. In one’s own team and with service providers. The daily […]
Yesterday’s strategies no longer work! In the past, those responsible for a hotel’s turnover could rely on historical booking data for their turnover forecast. The day-by-day analysis of the past and the consideration of whether the same weekday in the same calendar week will develop similarly in the following year was the basis of the […]
Tips for revenue strategies to get out of the crisis again In good times, revenue managers often think about how to turn down less profitable business. But now are not good times. And simple price cuts (a popular method in times of weak demand) can only generate limited demand at the moment. So new methods […]
In many PMS there is the so-called “manager report”. The most important sales figures are reported monthly. The total turnover, lodging turnover, occupancy or the average room price and the turnover per available room (RevPar) are observed with interest and evaluated in comparison to the previous year. The private hotel industry still shows far too […]
In this blog I explain which measures have to be planned and implemented for the introduction of a new booking software. Recently I booked a Romantik Hotel near the Main-Radweg and experienced the following: Unfortunately, the booking software on the hotel’s own website only offered the simplest of functions. But the most important points […]
13 facts on how you realize that your hotel’s digitalization is still in its infancy You print out every offer and every agreement (the incoming and the outgoing) and you file them in file folders. Your customers need to print out an order and personally sign it so that you can accept it. It does […]
When there is no show – cancellation fees! Guests should take the table reservations seriously Restaurant owners, hairdressers, physiotherapists, and many other companies offer a friendly service. They take reservations for their (often limited) resources and hope, that the customers and guests either comply or cancel in time, so that, the places or treatment […]
These turnover and sales figures belong in your monthly reporting The market is becoming more complex and the booking and sales channels are so diverse, as never before. Therefore, the classic sales figures of the hotel industry such as room occupancy, average room rate, total turnover and share of the guest segments are not sufficient […]