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Blog & News
13 facts on how you realize that your hotel’s digitalization is still in its infancy

13 facts on how you realize that your hotel’s digitalization is still in its infancy

13 facts on how you realize that your hotel’s digitalization is still in its infancy You print out every offer and every agreement (the incoming and the outgoing) and you file them in file folders. Your customers need to print out an order and personally sign it so that you can accept it. It does […]

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Blog & News
When there is no show – cancellation fees! Guests should take the table reservations seriously

When there is no show – cancellation fees! Guests should take the table reservations seriously

When there is no show – cancellation fees! Guests should take the table reservations seriously   Restaurant owners, hairdressers, physiotherapists, and many other companies offer a friendly service. They take reservations for their (often limited) resources and hope, that the customers and guests either comply or cancel in time, so that, the places or treatment […]

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Blog & News
These turnover and sales figures belong in your monthly reporting

These turnover and sales figures belong in your monthly reporting

These turnover and sales figures belong in your monthly reporting The market is becoming more complex and the booking and sales channels are so diverse, as never before. Therefore, the classic sales figures of the hotel industry such as room occupancy, average room rate, total turnover and share of the guest segments are not sufficient […]

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Blog & News
Accidentally travel organizer

Accidentally travel organizer

Accidentally travel organizer At the latest from the beginning of July, all newspapers, radio and TV stations will explain to the “consumer”, the meaning of the package travel directive (EU) 2015/2302 for him or her. At your reception the guests will then ask, how come they did not receive an insurance policy for a down […]

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Blog & News
Content marketing and MICE marketing – two that perfectly fit each other

Content marketing and MICE marketing – two that perfectly fit each other

Content marketing and MICE marketing – two that perfectly fit each other   A “target group from time to time” is hard to achieve How many persons are there alone in the German-speaking market that book meetings, seminars, Christmas parties or other events? And how many do not do this on a full-time basis, but […]

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Blog & News
It is time for revenue management also in the smallest hotels and holiday resorts

It is time for revenue management also in the smallest hotels and holiday resorts

It is time for revenue management also in the smallest hotels and holiday resorts Revenue management strategies also for small hotels were never so easily implemented, like today. Why? Software becomes better because hotels and holiday resorts demand it More and more property management systems allow a simple implementable “daily rate” or dynamic price strategy […]

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Blog & Knowledge
What does a ‘conversion rate optimizer’ do?

What does a ‘conversion rate optimizer’ do?

What does a ‘conversion rate optimizer’ do? CRO is the abbreviation for ‘conversion rate optimization’. The special thing about online marketing is that it is often much better measurable than traditional marketing communication. One pleasing consequence is that more and more hotels put the question whether their website in combination with the webshop or the […]

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Blog & Knowledge & News
Your trade fair performance is only as good as your preparations!

Your trade fair performance is only as good as your preparations!

 Your trade fair performance is only as good as your preparations!   Do you know that? You go through an exhibition hall and look at the bored faces of the stand personnel. Some are looking intensely at their smartphone or are leafing through the brochures of the competition. If this is how it is at […]

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Blog
Common questions in regard to revenue management and online booking (Part 1)

Common questions in regard to revenue management and online booking (Part 1)

Common questions in regard to revenue management and online booking Are we too small for revenue management? The smaller a business, the more difficult it becomes to obtain appropriate revenues. Revenue management has the goal to improve revenues and future prospects through relevant rate- and sales strategies. Of course, the revenue management strategy must be […]

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Blog & News
The sales defense: The most common mistakes that hosts make in distribution

The sales defense: The most common mistakes that hosts make in distribution

With one foot on the gas pedal – and the other on the break! The most common mistakes that hotels or holiday home complexes make in distribution. When the department ‘sales defense’ is active. Imagine that there are hundreds of room requests for next week, and your hotel is not bookable. This actually happens in […]

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