10 tips on how your website can be found better Some voices shout that the homepage, or rather the website, has its best days behind it. After all, Google has long since offered better information compilations “live” from the web (Google Business Profile) and a Facebook company page can do everything better than a […]
Tips and recommendations to help you get the most out of your participation in online seminars while appearing professional yourself. Here’s how to prepare for your webinar in the best possible way: Would be nice if you look your best There are webinars where you, the participant or attendee, remain anonymous to everyone else. […]
Yesterday’s strategies no longer work! In the past, those responsible for a hotel’s turnover could rely on historical booking data for their turnover forecast. The day-by-day analysis of the past and the consideration of whether the same weekday in the same calendar week will develop similarly in the following year was the basis of the […]
Tips for revenue strategies to get out of the crisis again In good times, revenue managers often think about how to turn down less profitable business. But now are not good times. And simple price cuts (a popular method in times of weak demand) can only generate limited demand at the moment. So new methods […]
In many PMS there is the so-called “manager report”. The most important sales figures are reported monthly. The total turnover, lodging turnover, occupancy or the average room price and the turnover per available room (RevPar) are observed with interest and evaluated in comparison to the previous year. The private hotel industry still shows far too […]
What does a ‘conversion rate optimizer’ do? CRO is the abbreviation for ‘conversion rate optimization’. The special thing about online marketing is that it is often much better measurable than traditional marketing communication. One pleasing consequence is that more and more hotels put the question whether their website in combination with the webshop or the […]
From now on you take care of the online marketing for our hotel Very often, employees in hotels or resorts in the area of reception, reservation or sales hear this beautiful sentence. Also, the hoteliers of smaller and privately run hotels realize that they cannot rely only on the online agency around the corner. The […]
Your trade fair performance is only as good as your preparations! Do you know that? You go through an exhibition hall and look at the bored faces of the stand personnel. Some are looking intensely at their smartphone or are leafing through the brochures of the competition. If this is how it is at […]
New business strategies in times of digitization and social web The revolution on the internet is taking place. And whoever believes that a company page on Facebook or Google+ is the only answer is wrong. The keywords of the social web are: transparency, authenticity, honesty, and quality. “This is more like a new company […]
10 theses (and reasons) why the website should be as professional as the company itself: Most companies have more virtual, than real visitors. Visitors on the internet decide whether or not they want to become real visitors or guests. From the professionalism and quality of the website, the performance of the company itself is […]