90 minutes for the most effective measures to increase turnover for hotels The increase in costs does not stop at the hotel industry. Marketing and sales measures must be developed and implemented to ensure more visibility, greater reach and more turnover. Price increases are inevitable, but in isolation they are not the solution. After all, […]
Webinar or seminar: Meetings according to Corona – we can also do hybrid! Here’s how to prepare your teams and your technical offerings for new demands in the meetings market. Format: Zoom Webinar 4 hours with max. 10 participants interaction, group work and lecture. Or face-to-face seminar: 4 to 6 hours with max. 15 participants […]
We can also do hybrid! This is how conference hotels and venues prepare their teams for hybrid requirements of event clients. Corona has changed a lot. One impact is the dramatically rapid rise of virtual or hybrid events. Some studies expect 30 to 50% of all events to be hybrid in the future. Rightly so, […]
The good news is that there are countless tools that are also designed to make the life of hoteliers easier in the areas of sales, marketing, order taking, customer loyalty and customer communication, success measurement, revenue management, conversion optimization or content distribution and social media. The bad news is that the range of products is […]
From now on you take care of the online marketing for our hotel Very often, employees in hotels or resorts in the area of reception, reservation or sales hear this beautiful sentence. Also, the hoteliers of smaller and privately run hotels realize that they cannot rely only on the online agency around the corner. The […]
Basic course revenue management for hotels and holiday resorts Revenue Management has many aspects to it, and works best in a team. Practical knowledge helps take away fears and makes one look forward to an exciting, profit optimizing project. This seminar can be done in one or two days and is a perfect starter, if […]
The website as the best seller for hotels and other hosts Your website should be your best seller and therefore bossy. A well-managed website requires attention, knowledge, professional content, and dialogue strategy. There are already hotels that generate up to 50% of your complete overnight stays via their homepage. Different components play together: The perfect […]
Distribution with effect, the skilful multi-channel sale Objectives and contents of the seminar: If the website and the direct booking are optimally arranged, it is time to look for perfect sales partnerships. Many hotels are on the issue of dealing with their sales partners with one foot on the gas and the other on the […]
If bad face-to-face events don’t get better, bad online meetings will replace them. Trends in the MICE market and their opportunities for the conference hotel industry and locations. “Get closer to your customers than ever before. So close that you can tell them what they need. Before they realise it themselves“. Steve Jobs This interactive […]
The modern valuation (review) management for hotels Evaluate, influence and use guest ratings What you learn in the seminar: Why guest opinions have a much greater impact on your sales than you might think. How do I avoid the “break in the net”? How do you react when everything happens? How to send reviews from […]