The most effective measures to increase turnover for hotels

The most effective measures to increase turnover for hotels

90 minutes for the most effective measures to increase turnover for hotels

The increase in costs does not stop at the hotel industry. Marketing and sales measures must be developed and implemented to ensure more visibility, greater reach and more turnover. Price increases are inevitable, but in isolation they are not the solution. After all, better returns can only be achieved by optimising occupancy and prices.

Many hotels and other hosts now have a good technical infrastructure in which the hotel software (PMS) is linked to a booking software with strong sales and a channel manager with good reach. This infrastructure must be used in combination with a flexible, if possible – dynamic pricing strategy and the possibilities of the own website and the distribution partners for profitable, preferably digital sales strategies.

This seminar/ webinar deals with the most important measures that fulfil these goals.

This is how to increase sales in times of digital sales. The contents in detail:

  • Avoiding the most common mistakes on your own website and increasing conversion.
  • Making your own booking software (Web Booking Engine) a bestseller
  • Offering rates for special target groups
  • Skillfully implement promotions with online travel agents and maintain price parity in the process
  • Cooperate with direct tour operators – this is how you use the reach of sales boosters
  • Actively expand online distribution channels – more is more!
  • Do we have to enter the market with dumping prices? Identifying the price floor and using the “Black Friday strategy”.

These contents can be offered in a 90 to 120 minute webinar both in-house and through educational institutions. The content is based on practical experience and has been tested throughout.

Target group: Hotel owners, specialists and managers from hospitality companies in the areas of marketing, distribution, e-commerce, sales, reservations and revenue management, marketing agencies with hotels in their portfolio.

As an open webinar with possible single seat booking, booking is possible at tagungsplaner.de.

<<Go here for the tagungsplaner.de training courses>>

 

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