Yesterday’s strategies no longer work! In the past, those responsible for a hotel’s turnover could rely on historical booking data for their turnover forecast. The day-by-day analysis of the past and the consideration of whether the same weekday in the same calendar week will develop similarly in the following year was the basis of the […]
In this blog I explain which measures have to be planned and implemented for the introduction of a new booking software. Recently I booked a Romantik Hotel near the Main-Radweg and experienced the following: Unfortunately, the booking software on the hotel’s own website only offered the simplest of functions. But the most important points […]
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The good news is that there are countless tools that are also designed to make the life of hoteliers easier in the areas of sales, marketing, order taking, customer loyalty and customer communication, success measurement, revenue management, conversion optimization or content distribution and social media. The bad news is that the range of products is […]
13 facts on how you realize that your hotel’s digitalization is still in its infancy You print out every offer and every agreement (the incoming and the outgoing) and you file them in file folders. Your customers need to print out an order and personally sign it so that you can accept it. It does […]
Siemens wants to save 500 million in travel expenses And many think digitalization does not affect the hotel industry Siemens is one of the largest travel and hotel booking companies in Germany. According to the company information, it spends 1.8 billion euros on travel services. From next year, already half a billion of travel costs […]
When there is no show – cancellation fees! Guests should take the table reservations seriously Restaurant owners, hairdressers, physiotherapists, and many other companies offer a friendly service. They take reservations for their (often limited) resources and hope, that the customers and guests either comply or cancel in time, so that, the places or treatment […]
These turnover and sales figures belong in your monthly reporting The market is becoming more complex and the booking and sales channels are so diverse, as never before. Therefore, the classic sales figures of the hotel industry such as room occupancy, average room rate, total turnover and share of the guest segments are not sufficient […]
Accidentally travel organizer At the latest from the beginning of July, all newspapers, radio and TV stations will explain to the “consumer”, the meaning of the package travel directive (EU) 2015/2302 for him or her. At your reception the guests will then ask, how come they did not receive an insurance policy for a down […]
The best motivation speech on tourism day To understand, how a perfect motivation speech or a good keynote looks on a tourism day, you must understand the goals and the before and after. And make the speeches and content of a tourism day a part of an extensive plan of action. An extensive action […]
Content marketing and MICE marketing – two that perfectly fit each other A “target group from time to time” is hard to achieve How many persons are there alone in the German-speaking market that book meetings, seminars, Christmas parties or other events? And how many do not do this on a full-time basis, but […]
It is time for revenue management also in the smallest hotels and holiday resorts Revenue management strategies also for small hotels were never so easily implemented, like today. Why? Software becomes better because hotels and holiday resorts demand it More and more property management systems allow a simple implementable “daily rate” or dynamic price strategy […]
From now on you take care of the online marketing for our hotel Very often, employees in hotels or resorts in the area of reception, reservation or sales hear this beautiful sentence. Also, the hoteliers of smaller and privately run hotels realize that they cannot rely only on the online agency around the corner. The […]
Your trade fair performance is only as good as your preparations! Do you know that? You go through an exhibition hall and look at the bored faces of the stand personnel. Some are looking intensely at their smartphone or are leafing through the brochures of the competition. If this is how it is at […]
With one foot on the gas pedal – and the other on the break! The most common mistakes that hotels or holiday home complexes make in distribution. When the department ‘sales defense’ is active. Imagine that there are hundreds of room requests for next week, and your hotel is not bookable. This actually happens in […]
Marriott asks (unfortunately currently only in the US and Canada), that guests need to have canceled at the latest 48 hours before arrival, if they want to avoid cancelation costs. (see article in TravelSkills). Hilton has announced, that they want to follow in Marriott’s footsteps. As expected, the Travel Manager announce great resistance, and even […]
Together with the editorial team of the tw tagungswirtschaft, we report live from the Best of Events 2017. Armed with the smartphone or a tablet, we are everywhere where exciting things are happening. And we report about it. We publish these reports in parallel via Storify and include them as “fair stories” on various […]
Most Web Booking Engines are a nuisance Both from the viewpoint of the hotel and from the perspective of the hoteliers, who expect the best advice from their software house and a booking tool with high conversion. But far from it, in most Web Booking Engines of the hotel industry, things happen for an […]
Gabriele Schulze Tel : +49 (0) 30 23137364
E-Mail: info@marketing4results
