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Knowledge

 

Free tips and best practices for you

 

The way between instruction and giving tips is probably fluent. But often, it is a puzzle of the trifles that make the success.

Even if you know all about up-to-date marketing and successful sales, these tip lists and whitepapers may give you some extra ideas:

 

Blog & Knowledge
What does a ‘conversion rate optimizer’ do?

What does a ‘conversion rate optimizer’ do?

What does a ‘conversion rate optimizer’ do? CRO is the abbreviation for ‘conversion rate optimization’. The special thing about online marketing is that it is often much better measurable than traditional marketing communication. One pleasing consequence is that more and more hotels put the question whether their website in combination with the webshop or the […]

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Knowledge & News & Seminar topics
From now on you take care of the online marketing for our hotel

From now on you take care of the online marketing for our hotel

From now on you take care of the online marketing for our hotel Very often, employees in hotels or resorts in the area of reception, reservation or sales hear this beautiful sentence. Also, the hoteliers of smaller and privately run hotels realize that they cannot rely only on the online agency around the corner. The […]

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Blog & Knowledge & News
Your trade fair performance is only as good as your preparations!

Your trade fair performance is only as good as your preparations!

 Your trade fair performance is only as good as your preparations!   Do you know that? You go through an exhibition hall and look at the bored faces of the stand personnel. Some are looking intensely at their smartphone or are leafing through the brochures of the competition. If this is how it is at […]

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Blog & Knowledge
New business strategies in times of digitization and social web

New business strategies in times of digitization and social web

New business strategies in times of digitization and social web   The revolution on the internet is taking place. And whoever believes that a company page on Facebook or Google+ is the only answer is wrong.  The keywords of the social web are: transparency, authenticity, honesty, and quality. “This is more like a new company […]

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Knowledge
10 theses (and reasons) why the website should be as professional as the company itself:

10 theses (and reasons) why the website should be as professional as the company itself:

10 theses (and reasons) why the website should be as professional as the company itself:   Most companies have more virtual, than real visitors. Visitors on the internet decide whether or not they want to become real visitors or guests. From the professionalism and quality of the website, the performance of the company itself is […]

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Knowledge
Checklist to improve direct sales and automation in hotels

Checklist to improve direct sales and automation in hotels

Checklist to improve direct sales and automation in hotels      

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Knowledge
Trade Fair Marketing: 10 tips for more success as exhibitors

Trade Fair Marketing: 10 tips for more success as exhibitors

Trade Fair Marketing: 10 tips for more success as exhibitors   Trade shows have lost nothing of attractiveness. You can only make mistakes, because trade fair appearances are not exactly one of the most cost-effective sales promotions. For this reason, in addition to a well-organized standpoint that fits the brand and message, a lot more […]

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