Restaurant owners, hairdressers, physiotherapists, and many other companies offer a friendly service. They take reservations for their (often limited) resources and hope, that the customers and guests either comply or cancel in time, so that, the places or treatment periods can be simply resold. Thereby the acceptance and entry of the reservation is a service, which unfortunately is not appreciated as such by many guests … But even worse is that more and more guests no longer accept that the reservation of a table or even of a hotel room is a contract or at least a binding agreement. Also, they do not have the courtesy any more, to cancel as early as possible. Unfortunately, in the past, often only the name has been noted down and with a good organization also a telephone number. Not enough to send a no-show bill ….
More and more restaurants offer an online table reservation and increasingly more guests take advantage of them because a call to the restaurant is not really a pleasure. Either it is not open yet, or nobody answers the phone, or it is open and a rushed waiter yells through the noise.
Nevertheless, the online table reservation has more advantages:
For example:
With the order of the table, you accept the last free cancellation option of your reservation, the day before at the latest at 18:00. Later cancellations or no-shows are calculated per person with €25 incl. VAT.
Important: communicate this agreement also in the confirmation mail with a simple way to cancel the reservation, if necessary.
Tell your guests how it works
Restaurateurs who do it this way have reported that the number of reservations has slightly declined. The number of no-show reservations, however, tend towards zero. Although, they have never insisted on the cancellation costs.
It will be exciting to experience the first reactions on the no-show bills. And to follow the first lawsuits against it, when the agreement is communicated clearly and unequivocally. And don’t forget, the persons who are angry about such a fee are not ‘guests’; they only produce costs and are quite selfish …
Focus Online: Reservation is valid for host and guests
Welt Online: These costs threaten by the cancellations of appointments Article in the newspaper “Die Welt”
How do business and conference hotels attract more short break and weekend guests? The word is already out: it will take a while before the business travel, business and MICE segments return in volume from 2019. Growth opportunities for many hotels are more likely to come from guests whose trip is purely private. In order […]
Offer, price and sales strategies for hotels in uncertain times Is now the right time to care about innovation, i.e. renewal? Certainly, all companies must love innovation in these fast-changing times. For many hotels, now is the right time to review the existing offer and pricing strategies and the tools used in connection with them. […]
Hotel marketing tasks – this is what you should take care of For decades, hotel marketing was dominated by flyer printing, advertisements, trade fair appearances and advertising letters. Measurability was non-existent. The new hotel marketing is digital. This creates new challenges and requires new skills. In one’s own team and with service providers. The daily […]
Yesterday’s strategies no longer work! In the past, those responsible for a hotel’s turnover could rely on historical booking data for their turnover forecast. The day-by-day analysis of the past and the consideration of whether the same weekday in the same calendar week will develop similarly in the following year was the basis of the […]
Tips for revenue strategies to get out of the crisis again In good times, revenue managers often think about how to turn down less profitable business. But now are not good times. And simple price cuts (a popular method in times of weak demand) can only generate limited demand at the moment. So new methods […]
Do you like the content? Please share:
Gabriele Schulze Tel : +49 30 23137364
E-Mail: info@marketing4results.de