This is how conferences are today!
Trends in the MICE market and its chances for the conference hotel industry
This interactive day seminar will cover all topics that are currently changing the conference market. Any change involves opportunities and risks for conference hotels and customers in this market. Those who understand the changing processes can actively shape them and adapt to new requirements in time and even reach an important demarcation from the competition.
The main focus is:
Before the event:
- The bookings and procurement routes are changing. Large companies allow MICE service providers to organize contracts, procurement, and billing. The provision of services on the RFP server poses new challenges to the acceptance of order in conference hotels. What to look out for? Which questions should a conference hotel ask, if a portal offers the listing?
- Instant booking in the conference market. At least since the live tour of Expedia Meeting Market, Okanda, the platforms spacebase or peerspace, it is clear that the era of real-time online booking has also begun in the conference market. It is currently questionable whether the online mediators divide the cake among themselves, or whether the conference hotels and venues. for instant the direct booking customersBook Alternative offer. Various solutions are available in the market, a clever infrastructure and meaningful business rules must accompany the process change from the inquiry to the online booking process.
During the event:
From the new customer request to the new conference product
- More event customers plan dialogue and interaction in the conference room and interactive formats. Fast internet and suitable software ensure hybrid meetings or pure online events, which represent a threat and at the same time an opportunity for the conference hotel industry.
- These new event formats also demands new concepts and offers from the venues and conference hotels. Conferences A and B and U-F-Form or Parliament are concepts of yesterday, which are less demanded for. If you actively offer innovations in time and do not wait for a customer to ask about them, then you will find successful ways of delineation.
- What role do green meetings play? What are the basic conditions?
Good to know for sales and marketing:
- Which service ideas inspire your day-to-day business and support the demarcation of the monotony of the conference hotel industry?
- Room rental, minimum turnover, and packages: The chances of revenue management strategies in the meeting market.
- Pharmakodex and compliance rules, such as professional conference hotels.
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