“The changes in the hotel market are fast. The prize money is passé, intermediaries and hoteliers are looking for concepts to win the digital guest for themselves. Sophisticated Web Booking Engines and modern content management systems also enable the individual hotel industry to offer professional and, above all, measurable marketing opportunities in the battle for the booking route. However, take note that the risk of price competition between the hotel industry and its sales partners also increases.
“The mediators ensure reasonable range, but it is also important to avoid dependencies. The participants of this interactive day seminar will understand what the mediators are doing in the fight for the booking guest and where the niches are for the hotel. A sticker on the door or button on the website does not make a direct booking yet. This interactive seminar teaches how the direct booking route is strengthened again, without having to be dispensed with by the intermediary. At the same time, all participants are experts who contribute their practice and experience.
This seminar can be booked as an in-house seminar, or as an open seminar by academies.
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