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Invest in the best customers? Perfect guest and customer loyalty as the key to success!

Invest in the best customers? Perfect guest and customer loyalty as the key to success!

Invest in the best customers? Perfect guest and customer loyalty as the key to success!

This lecture is particularly suitable for small and medium-sized entrepreneurs and their employees. A much-requested impulse for the anniversary of associations in service industries, trade, or tourism.

Content:

  • What is a good guest or a good customer? Who gets the characteristic “regulars” or “frequenters”?
  • Why do good relationships also require good knowledge from each other?
  • Why is “investment” the right term in the relationship management?
  • Why is it wiser to invest in good customers than in constantly new acquisitions?
  • Why should sales, order acceptance, accounting, and operation know the value of each customer?
  • Why do loyal guests also write good reviews (and how to earn loyalty?)
  • What are contact points and how do they help create a good service concept?
  • Why are cat pictures on Facebook so successful and what does marketing have to do with emotion?

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