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Defend against cyber threats Cyberattacks are more common (and usually more expensive) than traditional burglary. Most hotels are probably insured…

The Federal Data Protection Act (BDSG) has accompanied us marketing people nationwide since 1990, so it is not new that…

How do business and conference hotels attract more short break and weekend guests? The word is already out: it will…

The increase in costs does not stop at the hotel industry. Marketing and sales measures have to be developed and…

Tips and recommendations to help you get the most out of your participation in online seminars while appearing professional yourself.…

Yesterday’s strategies no longer work! In the past, those responsible for a hotel’s turnover could rely on historical booking data…

In this blog I explain which measures have to be planned and implemented for the introduction of a new booking…

You would like to check immediately whether Gabriele Schulze is still bookable for your conference or desired seminar date? Here…

The good news is that there are countless tools that are also designed to make the life of hoteliers easier…

13 facts on how you realize that your hotel’s digitalization is still in its infancy You print out every offer…

Siemens wants to save 500 million in travel expenses And many think digitalization does not affect the hotel industry Siemens…

When there is no show – cancellation fees! Guests should take the table reservations seriously Restaurant owners, hairdressers, physiotherapists,…