Keynote: The host gene. The effect of successful encounters In this key note, the following questions are considered: What trends determine the developments and what threats threaten the conference market? Why do the organizers look for the special location and…
Service and trust – the sales boosters in the digital age An entertaining lecture for entrepreneurs who want to make the best use of digitalisation. For entrepreneurs, it is a daily task to take advantage of opportunities and manage risks.…
Bookings in the conference market – fast change guaranteed! On February 2, 2016, at the German Hotel Congress, I will moderate a proper MICE Elephant Round in my capacity as editor of the conference. Meetago, MICE Portal, and Expedia…
What would you say if Edeka, Reichelt, Aldi, Aral, and Lidl deny the price for a Milka Chocolate table and Kraft Foods, the manufacturer of the Milka chocolate, supports this agreement with a full heart? Would you call the cartel…
Trade Fair Marketing: 10 tips for more success as exhibitors Trade shows have lost nothing of attractiveness. You can only make mistakes, because trade fair appearances are not exactly one of the most cost-effective sales promotions. For this reason, in…
