Hotel marketing tasks – this is what you should take care of For decades, hotel marketing was dominated by flyer printing, advertisements, trade fair appearances and advertising letters. Measurability was non-existent. The new hotel marketing is digital. This creates new…
The increase in costs does not stop at the hotel industry. Marketing and sales measures have to be developed and implemented to ensure more visibility, greater reach and more turnover. Price increases are inevitable, but they are not the solution…
Here’s how to prepare your teams and your technical offerings for new demands in the meetings market. Format:Zoom Webinar 4 hours with max. 10 participants interaction, group work and lecture.Or face-to-face seminar: 4 to 6 hours with max. 15 participants…
Tips and recommendations to help you get the most out of your participation in online seminars while appearing professional yourself. Here’s how to prepare for your webinar in the best possible way: Would be nice if you look your…
We can also do hybrid! This is how conference hotels and venues prepare their teams for hybrid requirements of event clients. Corona has changed a lot. One impact is the dramatically rapid rise of virtual or hybrid events. Some studies…
Yesterday’s strategies no longer work! In the past, those responsible for a hotel’s turnover could rely on historical booking data for their turnover forecast. The day-by-day analysis of the past and the consideration of whether the same weekday in the…
Tips for revenue strategies to get out of the crisis again In good times, revenue managers often think about how to turn down less profitable business. But now are no good times. And simple price cuts (a popular method in…
In many PMS there is the so-called “manager report”. The most important sales figures are reported monthly. The total turnover, lodging turnover, occupancy or the average room price and the turnover per available room (RevPar) are observed with interest and…
Why every company should plan its “digi strategy” now”. We are at the beginning of the 4th Industrial Revolution. Analog techniques and methods are being digitalized. There are hardly any industries that are not affected. New technologies like the Internet…
In this blog I explain which measures have to be planned and implemented for the introduction of a new booking software. Recently I booked a Romantik Hotel near the Main-Radweg and experienced the following: Unfortunately, the booking software on…
