With one foot on the gas pedal – and the other on the break! The most common mistakes that hotels or holiday home complexes make in distribution. When the department ‘sales defense’ is active. Imagine that there are hundreds of room requests for next week, and your hotel is not bookable. This actually happens in […]
Marriott asks (unfortunately currently only in the US and Canada), that guests need to have canceled at the latest 48 hours before arrival, if they want to avoid cancelation costs. (see article in TravelSkills). Hilton has announced, that they want to follow in Marriott’s footsteps. As expected, the Travel Manager announce great resistance, and even […]
Most Web Booking Engines are a nuisance Both from the viewpoint of the hotel and from the perspective of the hoteliers, who expect the best advice from their software house and a booking tool with high conversion. But far from it, in most Web Booking Engines of the hotel industry, things happen for an […]
New business strategies in times of digitization and social web The revolution on the internet is taking place. And whoever believes that a company page on Facebook or Google+ is the only answer is wrong. The keywords of the social web are: transparency, authenticity, honesty, and quality. “This is more like a new company […]
Bookings in the conference market – fast change guaranteed! On February 2, 2016, at the German Hotel Congress, I will moderate a proper MICE Elephant Round in my capacity as editor of the conference. Meetago, MICE Portal, and Expedia are discussing with me and asking whether the customers will switch from the inquiry offer […]
If the price-parity is carried to the grave What would you say if Edeka, Reichelt, Aldi, Aral, and Lidl deny the price for a Milka Chocolate table and Kraft Foods, the manufacturer of the Milka chocolate, supports this agreement with a full heart? Would you call the cartel office to investigate unauthorized pricing? Or […]