Holistic management determines revenue success and directly related acquisition costs The days when the Revenue Manager was solely responsible for optimal pricing and room occupancy are over. In an increasingly complex hospitality landscape with growing competitive pressure, new revenue-generating opportunities,…
Distribution with effect, the skilful multi-channel sale Objectives and contents of the seminar or webinar If the website and the direct booking are optimally arranged, it is time to look for perfect sales partnerships. Many hotels are on the issue…
The communications and marketing team will also find many time-saving options that make their daily work easier: Wir sprechen Ihre Sprache AI-driven voice recognition systems enable guests to interact with the hotel room to adjust the lighting or room temperature,…
Defend against cyber threats Cyberattacks are more common (and usually more expensive) than traditional burglary. Most hotels are probably insured against classic theft, and video cameras and security locks are designed to prevent break-ins. But what about the IT landscape?…
The Federal Data Protection Act (BDSG) has accompanied us marketing people nationwide since 1990, so it is not new that we need consent to send out a newsletter and that the processing of personal data may only take place under…
Following the analysis and development of optimisation possibilities, a one-day workshop with management and staff concludes the project. We recommend the exact workshop topics (in addition to answering open questions from the strengths and weaknesses analysis) after the first part…
10 tips on how your website can be found better Some voices shout that the homepage, or rather the website, has its best days behind it. After all, Google has long since offered better information compilations “live” from the…
How do business and conference hotels attract more short break and weekend guests? The word is already out: it will take a while before the business travel, business and MICE segments return in volume from 2019. Growth opportunities for many…
Offer, price and sales strategies for hotels in uncertain times Is now the right time to care about innovation, i.e. renewal? Certainly, all companies must love innovation in these fast-changing times. For many hotels, now is the right time to…
Hotel marketing tasks – this is what you should take care of For decades, hotel marketing was dominated by flyer printing, advertisements, trade fair appearances and advertising letters. Measurability was non-existent. The new hotel marketing is digital. This creates new…
