Defend against cyber threats Cyberattacks are more common (and usually more expensive) than traditional burglary. Most hotels are probably insured against classic theft, and video cameras and security locks are designed to prevent break-ins. But what about the IT landscape?…
The Federal Data Protection Act (BDSG) has accompanied us marketing people nationwide since 1990, so it is not new that we need consent to send out a newsletter and that the processing of personal data may only take place under…
Following the analysis and development of optimisation possibilities, a one-day workshop with management and staff concludes the project. We recommend the exact workshop topics (in addition to answering open questions from the strengths and weaknesses analysis) after the first part…
10 tips on how your website can be found better Some voices shout that the homepage, or rather the website, has its best days behind it. After all, Google has long since offered better information compilations “live” from the…
How do business and conference hotels attract more short break and weekend guests? The word is already out: it will take a while before the business travel, business and MICE segments return in volume from 2019. Growth opportunities for many…
Offer, price and sales strategies for hotels in uncertain times Is now the right time to care about innovation, i.e. renewal? Certainly, all companies must love innovation in these fast-changing times. For many hotels, now is the right time to…
Hotel marketing tasks – this is what you should take care of For decades, hotel marketing was dominated by flyer printing, advertisements, trade fair appearances and advertising letters. Measurability was non-existent. The new hotel marketing is digital. This creates new…
The increase in costs does not stop at the hotel industry. Marketing and sales measures have to be developed and implemented to ensure more visibility, greater reach and more turnover. Price increases are inevitable, but they are not the solution…
Here’s how to prepare your teams and your technical offerings for new demands in the meetings market. Format:Zoom Webinar 4 hours with max. 10 participants interaction, group work and lecture.Or face-to-face seminar: 4 to 6 hours with max. 15 participants…
Tips and recommendations to help you get the most out of your participation in online seminars while appearing professional yourself. Here’s how to prepare for your webinar in the best possible way: Would be nice if you look your…
