Blog

Knowledge
How your website is found well

How your website is found well

  10 tips on how your website can be found better Some voices shout that the homepage, or rather the website, has its best days behind it. After all, Google has long since offered better information compilations “live” from the web (Google Business Profile) and a Facebook company page can do everything better than a […]

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Blog & News
10 tips for expanding short breaks and weekend guests

10 tips for expanding short breaks and weekend guests

How do business and conference hotels attract more short break and weekend guests? The word is already out: it will take a while before the business travel, business and MICE segments return in volume from 2019. Growth opportunities for many hotels are more likely to come from guests whose trip is purely private. In order […]

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Blog
Offer, price and sales strategies for hotels in uncertain times

Offer, price and sales strategies for hotels in uncertain times

Offer, price and sales strategies for hotels in uncertain times Is now the right time to care about innovation, i.e. renewal? Certainly, all companies must love innovation in these fast-changing times. For many hotels, now is the right time to review the existing offer and pricing strategies and the tools used in connection with them. […]

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Blog
Hotel marketing tasks – this is what you should take care of

Hotel marketing tasks – this is what you should take care of

Hotel marketing tasks – this is what you should take care of For decades, hotel marketing was dominated by flyer printing, advertisements, trade fair appearances and advertising letters. Measurability was non-existent. The new hotel marketing is digital. This creates new challenges and requires new skills. In one’s own team and with service providers.  The daily […]

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Lecture themes & News & Seminar topics
The most effective measures to increase turnover for hotels

The most effective measures to increase turnover for hotels

90 minutes for the most effective measures to increase turnover for hotels The increase in costs does not stop at the hotel industry. Marketing and sales measures must be developed and implemented to ensure more visibility, greater reach and more turnover. Price increases are inevitable, but in isolation they are not the solution. After all, […]

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Seminar topics
Webinar or seminar: Meetings according to Corona – we can also do hybrid!

Webinar or seminar: Meetings according to Corona – we can also do hybrid!

Webinar or seminar: Meetings according to Corona – we can also do hybrid! Here’s how to prepare your teams and your technical offerings for new demands in the meetings market. Format: Zoom Webinar 4 hours with max. 10 participants interaction, group work and lecture. Or face-to-face seminar: 4 to 6 hours with max. 15 participants […]

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Knowledge & News
Here’s how to prepare for your webinar in the best possible way

Here’s how to prepare for your webinar in the best possible way

Tips and recommendations to help you get the most out of your participation in online seminars while appearing professional yourself. Here’s how to prepare for your webinar in the best possible way:   Would be nice if you look your best There are webinars where you, the participant or attendee, remain anonymous to everyone else. […]

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Lecture themes & Seminar topics
In-house seminar: Hybrid events – this is how it works!

In-house seminar: Hybrid events – this is how it works!

We can also do hybrid! This is how conference hotels and venues prepare their teams for hybrid requirements of event clients. Corona has changed a lot. One impact is the dramatically rapid rise of virtual or hybrid events. Some studies expect 30 to 50% of all events to be hybrid in the future. Rightly so, […]

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Blog & Knowledge & News
Revenue Management in Corona Times with a View to the Future

Revenue Management in Corona Times with a View to the Future

Yesterday’s strategies no longer work! In the past, those responsible for a hotel’s turnover could rely on historical booking data for their turnover forecast.  The day-by-day analysis of the past and the consideration of whether the same weekday in the same calendar week will develop similarly in the following year was the basis of the […]

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Blog & Knowledge
Revenue Management in the Corona Crisis

Revenue Management in the Corona Crisis

Tips for revenue strategies to get out of the crisis again In good times, revenue managers often think about how to turn down less profitable business. But now are not good times. And simple price cuts (a popular method in times of weak demand) can only generate limited demand at the moment. So new methods […]

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