The times of static websites are finally over. Already in the search, your telephone number is rather Google, like the telephone information asked. And Google shows not only the address of your homepage, but also the most recent customer reviews. If it’s positive, the decision has fallen quickly in your favour. If they are more muted, the best website can hardly save anything.
Customers do not believe your ads. They themselves become critics and write about their experiences in blogs, social networks and evaluation portals. They want to proudly recommend the good companies to their friends and warn them of the others. “These are dramatic changes that involve considerable opportunities but also risks. This introductory lecture provides a comprehensible overview of the most important measures that should be taken by every company to successfully integrate digital evolution.
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