The times when a hotel can only be booked with Expedia, Booking, and the HRS Group are over for most companies and locations. The goal is to create a perfect distribution mix for the company and the target group. To avoid unhealthy dependencies, it is advisable to work with as many distributors as possible. All of which should allow digital control. Numerous hotels already realize significantly more than 70% of their total logistic turnover via high-selling, digital distribution channels. Anyone who still works without a good channel manager, CRS, Web Booking Engines, and suitable 2-way interfaces, will give away every day sales.
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