The A & B (or Small and XXL) conference package has had its day. Likewise, for more and more organisers, parliamentary or block seating is being put to the test. New booking channels in real time and online demand a radical rethink. Revenue management in the conference segment is slowly but surely being supported by modern software. The PDF offer is being consigned to the museum of dying means of communication.

Is “conference” actually still the right term for the “people meetings” of the future? Barcamps and other interactive formats are replacing lecture events and the role between stage and audience is becoming increasingly blurred. Participants and speakers can be present in person or participate from any seat thanks to a webcast or live stream. In this environment, are conference packages, rectangular rooms with parliamentary seating and projectors and screens as the most important technical equipment still in keeping with the times?

Those who understand the processes of change can actively shape them and adapt to new requirements in time and even achieve an important differentiation from the competition.