What does a ‘conversion rate optimizer’ do? CRO is the abbreviation for ‘conversion rate optimization’. The special thing about online marketing is that it is often much better measurable than traditional marketing communication. One pleasing consequence is that more and…
From now on you take care of the online marketing for our hotel Very often, employees in hotels or resorts in the area of reception, reservation or sales hear this beautiful sentence. Also, the hoteliers of smaller and privately run…
Your trade fair performance is only as good as your preparations! Do you know that? You go through an exhibition hall and look at the bored faces of the stand personnel. Some are looking intensely at their smartphone or are…
Basic course revenue management for hotels and holiday resorts Revenue Management has many aspects to it, and works best in a team. Practical knowledge helps take away fears and makes one look forward to an exciting, profit optimizing project. This…
Common questions in regard to revenue management and online booking Are we too small for revenue management? The smaller a business, the more difficult it becomes to obtain appropriate revenues. Revenue management has the goal to improve revenues and future…
With one foot on the gas pedal – and the other on the break! The most common mistakes that hotels or holiday home complexes make in distribution. When the department ‘sales defense’ is active. Imagine that there are hundreds of…
Your know-how and your lively and humorous way of presenting really amazed us We want to thank you for the great seminar in Bremen at ‘Traum Ferienwohnungen’. All participants have always given positive feedback, which I would like to forward…
Very refreshing – just wonderful! „I want to thank you for the six exciting webinars! It was a lot of fun, to discover these new topics with you, as you prepared and presented them with so much freshness! Just wonderful!…
“Personality, a particular stage presence and solid know-how “ We are certainly a particularly demanding organizer of high-quality event seminars. Our speakers must not only be recognized professionals in their respective field, we also expect excellent rhetoric, humor and entertainment.…
Marriott asks (unfortunately currently only in the US and Canada), that guests need to have canceled at the latest 48 hours before arrival, if they want to avoid cancelation costs. (see article in TravelSkills). Hilton has announced, that they want…
