The good news is that there are countless tools that are also designed to make the life of hoteliers easier in the areas of sales, marketing, order taking, customer loyalty and customer communication, success measurement, revenue management, conversion optimization or…
A great workshop of the Tourism-Cluster Schleswig-Holstein on 07.02.18 on the topic of digitisation in the hotel and catering industry thanks to great speakers. A lively presentation in the morning and an insightful workshop in the afternoon by Gabriele Schulze.…
13 facts on how you realize that your hotel’s digitalization is still in its infancy You print out every offer and every agreement (the incoming and the outgoing) and you file them in file folders. Your customers need to print…
Siemens wants to save 500 million in travel expenses And many think digitalization does not affect the hotel industry Siemens is one of the largest travel and hotel booking companies in Germany. According to the company information, it spends 1.8…
When there is no show – cancellation fees! Guests should take the table reservations seriously Restaurant owners, hairdressers, physiotherapists, and many other companies offer a friendly service. They take reservations for their (often limited) resources and hope, that the…
These turnover and sales figures belong in your monthly reporting The market is becoming more complex and the booking and sales channels are so diverse, as never before. Therefore, the classic sales figures of the hotel industry such as room…
Accidentally travel organizer At the latest from the beginning of July, all newspapers, radio and TV stations will explain to the “consumer”, the meaning of the package travel directive (EU) 2015/2302 for him or her. At your reception the guests…
The best motivation speech on tourism day To understand, how a perfect motivation speech or a good keynote looks on a tourism day, you must understand the goals and the before and after. And make the speeches and content…
Content marketing and MICE marketing – two that perfectly fit each other A “target group from time to time” is hard to achieve How many persons are there alone in the German-speaking market that book meetings, seminars, Christmas parties…
It is time for revenue management also in the smallest hotels and holiday resorts Revenue management strategies also for small hotels were never so easily implemented, like today. Why? Software becomes better because hotels and holiday resorts demand it More…
