The website as the best seller for hotels and other hosts Your website should be your best seller and therefore bossy. A well-managed website requires attention, knowledge, professional content, and dialogue strategy. There are already hotels that generate up to…
If bad face-to-face events don’t get better, bad online meetings will replace them. Trends in the MICE market and their opportunities for the conference hotel industry and locations. “Get closer to your customers than ever before. So close that you…
The modern valuation (review) management for hotels Evaluate, influence and use guest ratings What you learn in the seminar: Why guest opinions have a much greater impact on your sales than you might think. How do I avoid the “break…
“Promoting Direct Sales” – the perfect plan to make your customers book direct again, without losing sight! “The changes in the hotel market are fast. The prize money is passé, intermediaries and hoteliers are looking for concepts to win…
Invest in the best customers? Perfect guest and customer loyalty as the key to success! This lecture is particularly suitable for small and medium-sized entrepreneurs and their employees. A much-requested impulse for the anniversary of associations in service industries, trade,…
Success factors of interactive meeting formats. More organizers are experimenting with the so-called interactive formats. Thus, event concepts in which the participants themselves become experts and speakers or moderators.
So goes direct sales today One issue which has a major influence on the profitability of a host company is the development of bookings through external sales partners such as online travel agencies. The changes in the market are fast.…
Modern evaluation management – when guests and customers become authors After this lecture, you will understand the systematics, know the most important legal bases, and appreciate the importance of valuation management as a new marketing discipline. The goal is to…
Customers can also be used perfectly in digital worlds or “Who is not found, will not be bought”! What bosses of small and midsized companies need to know about the internet and digital evolution The times of static websites are…
Keynote: The host gene. The effect of successful encounters In this key note, the following questions are considered: What trends determine the developments and what threats threaten the conference market? Why do the organizers look for the special location and…
